About us


Kassconcept was established with one mission: to deliver real, high-quality, high-value bikes and accessories to the Middle East market. It is this fundamental characteristic that drives us and inspires us to make cycling accessible to everyone.

Our selection includes world-famous brands. Whether you’re looking for an entry level bike to take you around the block or a pro bike we have you covered. Our range is complemented with a variety of cycling accessories and plenty of new additions daily so check back often.

- Designed, tested and loved by cyclists.

With more than 10 years experience in design and manufacturing cycling gear, Kassconcept made a success since day one - combining the most updated technology and advanced fabrics for premium performance at reasonable prices.

- Private label cycling apparel service for those brands who want to offer the highest quality at really good prices.

- Top riders in international circuits trust Kassconcept distinguished design, quality materials and professional construction to provide them the comfort and performance they demand so they can focus on competition. Kassconcept level products are aerodynamic, and snug fit, yet lightweight and breathable for an optimal experience.